Branding for Microfinance
Banking & Finance
Visual Identity Branding
The company essence is to assist small and medium scale enterprises to grow through financial management, education, access to loans and savings. Upperhand
Microfinance provides resources and access to capital to the financially underserved, such as those who are unable to get checking accounts, lines of credit, or loans from traditional banks.
Without microfinance, these groups may have to resort to using risky loans or payday advances with extremely high interest rates or even borrow money from family and friends. Upperhand helps them invest in their businesses and, as a result, invest in themselves.