Branding for Beauty and Cosmetic Store.
Beauty By May
Beauty & Cosmetics
PROJECT TYPE / DATE
Branding | 2018
Akwa Ibom, Nigeria
New But Ready to Stand Out
In a local government area where every street has 1 or more beauty store and everyone is a freelance beauty influencer. It would have been easy for a new beauty brand to be engulfed by the noise.
However, the manager felt the need to stand out from the noise since they believed that their products and services were exceptional.
We Provide "Elegance" not just Cosmetics
After days of research and strategizing, we are set to position the beauty brand as an "ELEGANCE" provider and not just a cosmetic store. We started by developing the brand name "BEAUTY BY MAY".
The brand logo, tagline, colours, other brand assets, marketing and promotional materials as part of a strategy to position this new business differently from other beauty brands.
We Attract What We Become
A few months after, we are able to filter our audience and we attracted ideal customers that are consumers of high-quality cosmetics and beauty products.
We helped this brand to stand out and today it is the one-stop brand for women who are ready to become Elegant.